d’Annam: The scent of Vietnam

Vietnam is celebrated for its breathtaking landscapes, vibrant culture, and rich history. Now, these cherished elements are bottled in the exquisite creations of d’Annam, a luxury fragrance brand that brings Vietnam’s essence to life through scent. Founded by Nick Hoang, d’Annam isn’t just another perfume line—it’s a sensory tribute to the heritage, landscapes, and people of Vietnam. With a focus on creating fragrances that reflect the cultural richness of Vietnam, d’Annam brings to life the subtle and iconic aromas of the country, making it one of the must-visit destinations for you Vietnamese souvenir..

The creation of d’Annam

d’Annam is a purely Vietnamese fragrance brand, with Mr. Nick Hoang as the CEO. In early December 2023, he launched a debut fragrance collection called Enchanting Vietnam. The name itself already reflects the distinctive characteristics of the products in this collection.

Sharing the story behind d’Annam and the Enchanting Vietnam collection, Mr. Hoang said that he was an amateur in the beauty industry, with only a passion for collecting scents. In his exploration, he noticed that the French brand – Diptyque has established a worldwide population with products like Tam Dao and Do Son – names of Vietnamese tourist attractions. As a result, he aspired to create fragrance products that highlight the unique essence of Vietnam to honor the culture and cuisine of the homeland.

The Vietnamese rich aroma collection

d’Annam’s collection is a tribute to the stunning aromas that are deeply rooted in the daily life and landscape of Vietnam. The “Enchanting Vietnam” line offers a diverse range of scents, each inspired by different aspects of the country’s culture.

White rice: The White Rice Eau de Parfum is designed as a skin scent, highlighting the delicate yet beautiful aroma of rice. To enhance its sweetness and essence, the fragrance incorporates milky and floral notes like pandan, jasmine, and white musk. Unlike the soft, airy nature of cotton candy, rice has structure, which is emphasized with a touch of nuttiness from orris and woody undertones.
Pho Breakfast: Pho Breakfast Eau de Parfum captures the experience of savoring beef pho, Vietnam’s national dish. It mimics pho seasoning but offers a fresh and lightly gourmand interpretation. The fragrance opens with vibrant herb notes, gradually revealing a spicy undertone, while a hint of patchouli adds an umami-like richness.

Monsoon Tea: Monsoon Tea Eau de Parfum captures the tranquil moment of savoring green tea after a rainstorm. The Vietnamese Green Tea fragrance is inspired by the traditional quick-boil brewing method, resulting in a light, vibrant tea. Unlike typical tea fragrances that use dried tea, this scent captures the full essence of the tea, including the leaf, stem, and water notes. To honor the tea’s clarity and freshness, a minimalist approach was used, even though this reduces the perfume’s longevity.

Vietnamese Coffee: Vietnamese Coffee Eau de Parfum honors Vietnam’s delightful brew, crafted from dark-roasted Robusta beans. Capturing the fleeting aroma of coffee is challenging, but this fragrance seeks to reflect the boldness of Vietnamese coffee. It opens with intense roasted coffee notes, complemented by hints of condensed milk. As the coffee scent fades, it transitions into a sweet, creamy, and woody blend, enriched by sweet amber and tonka bean accords, mirroring the richness of the beverage.

Dalat: Da Lat Eau de Parfum pays homage to the charming city of Da Lat, a haven of romance and serenity in central Vietnam.This fragrance offers a fresh take on the classic rose scent by pairing it with pine, creating a unique and intriguing combination. The scent gains warmth from red wine notes, paying tribute to a local delicacy, resulting in a modern and unconventional rose fragrance.

More than just a fragrance brand

At the core of d’Annam is the desire to celebrate Asian cultures, specifically Vietnam’s. Each fragrance in its collection tells a story – whether it’s the story of a local breakfast or the tropical environments of the Vietnamese countryside.

Celebrating Asian cultures

d’Annam’ fragrances are the result of respectful study of local heritage and delicate nuances. For each collection, the brand collaborates with local artists and partners to honor the culture in the most authentic way.

Thoughtful packaging design

d’Annam’ packaging is 100% recyclable. It actively chooses recycled materials and eliminates plastic from the packaging process whenever possible. Encasing each perfume bottle is a paper box, devoid of branding to inspire its creative reuse, thereby breathing new life into it.

Giving back: Enhancing lives of Vietnamese children

Every year, d’Annam allocates a portion of its earnings towards enhancing the lives of children in Vietnam, contributing to charities across the country. To maximize the impact, the brand collaborates with a selected group of charity programs within Vietnam, each dedicated to advancing its shared cause.

If you’re seeking an authentic way to immerse yourself in the scents and stories of Vietnam, d’Annam is a brand worth exploring. By blending traditional Vietnamese elements with modern artistry, d’Annam captures the essence of the country’s heritage in every bottle. Whether as a personal keepsake or a unique gift, their fragrances offer a sensory journey through Vietnam’s landscapes, culture, and cuisine.

Interested in discovering more about d’Annam’s exquisite fragrances, connect with them via dannam.co

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